June 16, 2010

And The Richest TV Viewers Are Watching . . .

I just saw this interesting bit of tennis trivia in the newspaper. According to Mendelsohn Media Research, the richest TV viewers aren't watching C-SPAN, the Travel Channel or the Fine Living network. Nope. They're watching the Tennis Channel! Supposedly, the average Tennis Channel viewer's household income is about $233,000 per year. So maybe that's why we're seeing so many ads for Mercedes and Lacoste on the Tennis Channel!

(Wondering if I have the Tennis Channel? Check out this celebratory post: Guess Who Has The Tennis Channel?)

© Kim Selzman 2010 All Rights Reserved

1 comment:

Sport Right Now said...

Hah! We already knew that of course ;-)

You can see what all the top players have to say about the build up to Wimbledon via their twitter accounts on http://tennis.sportrightnow.com

The cool thing is you don't have to have a twitter account, or find and follow the players. The site does it all for you, as well as display tweets from the tournaments, journalists, media, and fans.

Your twitter account is in the Blogs section: http://tennis.sportrightnow.com/media/blogs

If you're obsessive about tennis, check it out!