I just saw this interesting bit of tennis trivia in the newspaper. According to Mendelsohn Media Research, the richest TV viewers aren't watching C-SPAN, the Travel Channel or the Fine Living network. Nope. They're watching the Tennis Channel! Supposedly, the average Tennis Channel viewer's household income is about $233,000 per year. So maybe that's why we're seeing so many ads for Mercedes and Lacoste on the Tennis Channel!
(Wondering if I have the Tennis Channel? Check out this celebratory post: Guess Who Has The Tennis Channel?)
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